Wines of Argentina brought the cutting edge culture of Argentina with a festival celebrating the Latin American country’s finest music, art, wine, and of course, food.
The four-day event, for trade during the day and for consumers at night, offered contemporary dining from two Michelin-starred Argentinian Chef Mauro Colagreco of Mirazur restaurant, and the “best of the best” of Argentina’s diverse and innovative wines from nearly 40 of the country’s most celebrated winemakers, representing every wine producing region. Highlights include sommelier led tasting bars with 5 of the world’s top 10 sommeliers sharing their expertise, including Argentina’s number one sommelier, Paz Levinson.
Trade media coverage triggered a barrage of attendance requests, to the extent that the event was oversold for each trade tasting. Our consumer media focus brought in high levels of ticket sales (PR was the only mechanism for these), and the pre and post-event coverage that we generated offered a 68:1 ROI for a very happy client.